A man walks into your shelter and drops off a canary in a box. Do you

a) recognise that you don’t have any aviary facilities, so do the ‘kindest thing’ and kill the bird. The man should have been a more responsible owner!

or

b) post the bird to your Facebook fan page of over 10,000 members offering him ‘free to great family’ and have a new home before COB?

The internet is changing everything.

I presented on this topic at last year’s NDN conference. But the potential just keeps growing…