One of the things they talk about repeatedly in ‘donations 1.01 class’ is letting people know what you’re looking to spend their donated money on.

This set of videos from the RSPCA UK does that, but also gives a glimpse into the life of an animal shelter worker and puts a personal face to the call for support.

These are not big budget, hard hitting or even describing anything that isn’t the normal day to day work of a shelter. But if you can break down those barriers – show people you’re just a bunch of people doing great work and they’ll absolutely want to be a part of it.