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March 2009

How pragmatism took us away from life saving

March 12, 2009Comments are closed.attitude, No Kill

I heart Seth Godin. If you haven’t already, tag his blog as one of your daily activities because he doesn’t just *get it* he wrote the book on *getting it* and just keeps getting better; .-.-.-.-.-.-.-.-.-.-.-.-.-. In search of dolphin leather by Seth Godin There’s a story in the bible with very specific instructions for building [...]

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Body language know cow

March 11, 2009Comments are closed.dogs

Farm animal scientists are studying a type of body language in cows that’s similar to one dog behaviourists have been using for years in assessing a dog’s mental state: the ‘whale eye’… .-.-.-.-.-.-.-.-.-.-.-.-.-. A University of Guelph study, which will appear in the June issue of the Journal of Animal Science, shows that cows, bulls [...]

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Cute kids, fluffy bunnies and sports stars

March 6, 2009Comments are closed.council pound, resistance

Q: What education campaign for children are these the images for? a) A promotion for responsible pet ownership? b) Lessons on the appropriate care of pocket pets? c) A drive to improve rabbit adoptions? If you answered ‘none of the above’ and instead said this was an in-school campaign to teach kids about methods used [...]

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Run ragged

March 4, 2009Comments are closed.shel

We spent today doing a photoshoot with 9 rescue dogs getting their photos professionally taken. It went *brilliantly* with some gorgeous photos of each… however I can’t believe how tired I am now! I’m sure this’ll be why ;) (Aim: pup sits quietly on the spot and smiles for the camera).

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Why death threats don’t motivate the normals

March 1, 2009Comments are closed.attitude, marketing

From ‘A new model for media measurement’, the stages a message travels through (or not) and how you can measure its effectiveness. Stage 1 – Exposure Often, we think because our message is an important one, that by sharing it we’re changing peoples thoughts and behaviour. We put our message in big letters; we’re killing [...]

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