The Network for Good has released an Online Fundraising Survival Guide that’s really fantastic;

This is obviously a very scary time for fundraising – perhaps the most terrifying that many of us have ever experienced. But even when the economy looks bad, your online fundraising and marketing doesn’t have to suffer. Downturn or not, it is important that we don’t assume a defensive posture: Times like these really demand that you go about fundraising and marketing your organization smarter and more effectively than ever before. As fundraisers and marketers, we need to create plans and strategies for dealing with a downturn that are as detailed as those drawn up for normal times. That’s why we created this guide, to give you 12 real-life strategies and tactics to go about marketing and fundraising your organization more effectively during these difficult times.

Download the guide here