Earlier this year Petfinder and Maddie’s Fund announced the winners of a competition they members to find effective marketing strategies for adopting hard to place dogs and cats.


The results have now been made into a library of great ideas to help those pets often seen as unadoptable. Check them out here:


Top Prize Winners
Behavior Problems
Big, brown, nondescript dogs
Black cats and dogs
FIV, FeLV cats
Length of stay issues
Medical problems
Pit bulls
Senior Pets
A combination of problems (age, medical, behavior)
Adoptions in general