Why do some groups thrive online, while others crash around causing damage like an elephant in stilettos?


If you’ve ever considered using web discussions to promote your group, then you must read this;

Instead of being a platform for the organization’s support and participation in communities of practice, instead of being a tool for empowering the connections and voices of their stakeholders, to many nonprofits an online social network is just another mailing list. With forwarding built in.
Online Social Networks Are Not Mailing Lists