There are only two types of people in the world;

Those who will not hear your message include: people who abuse pets, profit motivated breeders and people who have no interest in, or affinity for, pets at all.


Those people who will hear your message include: animal lovers and people who own pets.


So when you interact with your public, be very careful you’re not punishing those who take the time to listen… for the actions of those who never will.