This morning I at 7.30 in the morning, I was on the hunt for a certain girly item that sometime girls can’t do without (hint: it’s featured in tv commercial with a girl scrambling around the bathroom going through drawers). Since I’m working in the suburbs at the moment, I was seriously struggling to find a shop open that early. Two shops I visited only sold newspapers and lottery tickets (I’m running late for work at this stage so am really rushing) while the third (thankfully!) had what I was looking for.

It got me to thinking – what is the price of convenience? At that moment I’d have happily paid double, if not triple for my item. In fact I probably did – but I didn’t even think about it.

What other things do you not mind coughing up extra for: professional, friendly and efficient service? The help of someone knowledgeable? Good follow up support and advice?

I think we sometimes forget that we’re offering a customer based service – and explain away any poor performance with “if people aren’t willing to be inconvenienced then they’re not going to be good pet parents”. This is rubbish.

People will pay more if you offer more. Offer more than any other source of pets and you’ll have no shortage of adopters willing to pay.